My tongue-in-cheek whittling down of a presentation given by Doyle Albee on Increasing Reader Engagement Across Corporate Blogs to the Boulder Marketing Group (BMG) Social Media Boot Camp:
Bloggers 101 Haiku
Find related blogs,
Join streams and be not stupid,
Comment, comment, comm....
This was an awesome boot camp, covering a broad range of topics in and around social media, such as how Qwest takes customer service to Twitter, the future of PR, how companies have moved beyond the buzz, a panel on social media for small to mid size companies, corporate blogging, and using a branded online community in your social media strategy.
Furthermore....
Thanks to Thomas Krasomil, read these two blog posts on the topic of the U.S. Air Force's excellent flowchart for responding to blog posts:
http://blog.ogilvypr.com/2009/01/air-forces-rules-of-engagement-online-that-is/
http://blog.ogilvypr.com/2009/03/air-forces-rules-of-engagement-round-two/
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