Huffs Listings: Price or Value. That is the question.

In our League of Extraordinary Salesmen class, our instructor and master salesman Hugh Liddle has asked us novice salespeople to list the three things about our product or service that are of value to our customers.

For most customers price by itself is not the key factor when a purchase is being considered. This is because most customers compare the entire marketing offering and do not simply make their purchase decision based solely on a product’s price. In essence when a purchase situation arises price is only one of several variables customers evaluate when they mentally assess a product’s overall value. KnowThis.com

According to Tessa Stowe, in 4 Secrets to Selling Value Versus Price, learning and applying her secrets will guarantee that your prospects will see the value in your products and services so that price is no longer the issue. Secret #1: Forget about selling and trying to get your prospect to buy your products and services. Secret #2: Have your prospect tell you the value (instead of you tell them). Secret Number #3: Have valuable conversations. Secret #4: Add your value to their value.

Wow! This is good stuff. Easy if I were communicating face-to-face with my customers. Much more difficult in the impersonal morass of the Internet. So how do I foster an online environment where independent businesspeople and solopreneur prospects tell me what the value is to them for having an optimized doorway to their entire online presence? That's a mouth full.

I face the following challenges on www.huffslist.com:

1. How does one create value for just another online business listing service?
2. How does one differentiate a Huffs Listing from social media?
3. How do we overcome the fact that this is a fledgling business directory and doesn't yet have over 1 million listings (which, by the way, is our goal)?
4. How does one make it imperative that, as an independent businessperson, if you want more visibility on the web, you need a Huffs Listing.
   

As a first step, I need to gather information. Would you please take a couple of minutes and complete the following questionnaire. Go to Questionnaire

Thanks bunches,

Linda